The Diageo Special Releases

My post is a bit late to the party, but I didn’t get around to it yesterday.

In the mysterious of Diageo the list of Special Releases was announced yesterday, but not through their PR company (Cognis PR) or their ‘dedicated’ Twitter account (@SpecialReleases). For some reason, blogs were the ones getting the news out this year.

The list of special releases, including their Recommended Retail Price in pounds is below.

DISTILLERY
AGE AT BOTTLING
YEAR DISTILLED
UK RRP
%
# OF BOTTLES
SINGLETON OF GLENDULLAN 
38
1975
£750
59.8%
3,756
CAOL ILA UNPEATED
15
1998
£75
60.39%
10,668
CAOL ILA
30
1983
£425
55.1%
7,638
CLYNELISH
SELECT RESERVE
1999* (youngest whisky in vatting)
£500
54.9%
2,964
CRAGGANMORE 
25
1988
£299
51.4%
3,372
LAGAVULIN
12
2002
£80
54.4%
31,428
PORT ELLEN
35
1978
£2,200
56.5%
2,964
ROSEBANK
21
1992
£300
55.3%
4,530
BENRINNES
21
1992
£240
56.9%
2,892
BRORA
35
1978
£1,200
48.6%
2,964
STRATHMILL
25
1988
£275
52.4%
2,700

(Table comes from Neil and Joel at Caskstrength Whisky Blog)

Of course, the discussion has been about Diageo’s pricing which automatically makes these whisky unreachable for all except the wealthiest of us, or those who saved up enough money over the last year for that one special bottle.

I have to say that compared to the last couple of years, I have the feeling the prices haven’t soared that much higher. And, whether the Port Ellen costs £ 1200 or £ 2200, the likeliness of me buying one is there in none of those two situations.

I am interested in the 12 year old Lagavulin, as I am every year and this year I just might have enough budget to get it when it gets there. Usually I forget about these releases, spend all my money and then have to start saving again when they popup, only to find they’ve all been sold by the next month.

Anyway, I let you form your own opinion on these bottles. I’m sure all of them sell eventually, with the Port Ellen and Brora being gone in minutes after release. It’s a strange world we live in.

They look gorgeous, though!

They look gorgeous, though!

About Sjoerd de Haan-Kramer

I'm a web developer at Emakina. I'm highly interested in booze, with a focus on whisk(e)y. I like to listen to loads of music and read quite some books. I'm married to Anneke, have a daughter Ot, a son Moos and a cat called Kikker (which means Frog, in Dutch). I live in Krommenie, The Netherlands.
This entry was posted in - News and Announcements, Benrinnes, Brora, Caol Ila, Clynelish, Cragganmore, Glendullan, Lagavulin, Port Ellen, Rosebank, Strathmill and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to The Diageo Special Releases

  1. I wonder why they didn’t communicate themselves around it. The same goes for the new Mortlachs… I thought we already passed the “We have to be on Twitter, create an account and do nothing further” stage already for the big money companies… Obviously wrong!

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