It’s a bit of a long story for Prichard’s in The Netherlands. They’ve been trying to get a foot hold for a couple of years now with stands at festivals and a couple of liquor shops supporting them. Unfortunately for them, so far it’s not been getting them much.
Apart from the odd newsletter and some exposure on festivals, I’ve not heard or seen anything of them. No shelf space, no people actually buying a bottle. I tried some of the whiskey a couple of years ago, but I don’t remember it sticking with me. I think I tried the bourbon, rye and single malt.
Anyway, I found a sample of their Tennessee whiskey in my stash. I don’t remember who I got it from or when, so it might have sat there for years.
It’s very sweet, almost like a liqueur. It reminds me of JD’s Tennessee Honey. So, a lot of honey that is. Also some corn sweetness and sweet oak. I also get a note of mint. A somewhat deeper, heavier note in the background. Hessian or something.
The palate is a bit more spicy than I expected. A bit of black pepper, cinnamon, ginger. Again, a LOT of honey and a bit of oak. The heavier note is gone, as is the mint.
The finish is practically the same as the palate, but maybe a bit drier and slightly less sweet.
I’m not sure what to think of this. In a way it’s a tasty drink, but it wouldn’t surprise me if this was a liqueur. It’s not, obviously. As a whiskey, I think it’s a bit too sweet and a bit too simple. I can imagine this becoming quite nice if it is allowed to pick up some more bitterness from the oak.
So, I’d say this is a work in progress with potential. In its current state I wouldn’t spend money on it, though.
Prichard’s Tennessee Whiskey, 40%. Available for € 45 at DH17