A sample of this has been sitting in my cupboard for, I think, a few years now. I got it from BG, a whisky buddy who’s a huge Jim Beam fan and obviously had this on his shelf.
Technically, I don’t mind whiskey liqueurs all that much. It’s okay for them to be there, but it’s just not my cup of tea. I tried the Jack Daniel’s one a couple of years ago. Twice. Once from a Styrofoam or paper cup in a motel, and once properly after Hans Offringa had a problem with the setting of the first review (he was right). That one’s nice but won’t make me buy a lot of whiskey liqueurs.
This one then. Honeyed whiskey liqueurs have been up and coming in the US for a while now. Almost every major brand has one with Jim Beam also having all kinds of different liqueurs out there (Red Stag, Maple) and I wouldn’t be surprised if more is on the horizon. It’s a growing market for some reason.
In short, I don’t really understand the appeal of these liqueurs. Mostly because there are vast amounts of liqueurs available which makes me not really see the added value of each brand producing a honey one as well. As far as I know they aim these drinks at the cocktail market, but from a cocktail perspective I’d rather mix bourbon and honey myself.
The palate is a lot sweeter and more sugary than the nose made me expect. Sugar coated peanuts, lots and lots of honey and almost no wood or spirit flavors.
The finish has a bit of a drying thing going on which gives it a bit more character than the palate.
I’m not the biggest fan of whiskey liqueurs or liqueurs in general, so this might be a bit of a noob review (I do love Zuidam’s Orange liqueur though). I think I preferred Jack Daniel’s version of the honey liqueur since that had a bit more whiskey character. I actually rated that quite highly even though I was very negative at first (from the Styrofoam cup).
This one is just a bit too heavy on the honey side which overpowers the palate to a large extent. The nose and finish aren’t bad, but maybe a tad simple. It’s the palate that ruins it for me.
Jim Beam Honey, 35%
Thanks to BG for the sample.